Raise Your Glass to National Dairy Month!

Dan Dairy & Livestock, Industry News Release

June is recognized as National Dairy Month.  Initially created as National Milk Month in 1937 to promote the consumption of dairy products, National Dairy Month has evolved into an annual tradition that recognizes the dairy industry and celebrates the nutrient-rich products that it provides to consumers worldwide. Since the early 1900s, America’s dairy industry has grown significantly, making many scientific …


May Dairy Market Report

Dan Dairy & Livestock, Industry News Release

The rate of milk production growth began to moderate during the first quarter, but additional milk production continues to generate American cheese at a faster rate than total consumption, driving up inventories and putting some pressure on cheese prices. Still, exports of most products showed strong year-over-year growth during the first quarter of 2017. Federal order Class prices have dropped …


Elanco Seeks Injunction Against Deceptive rbST Advertising

Dan Dairy & Livestock, Industry News Release

Elanco initiated legal action last week in an eastern Wisconsin U.S. District Court against international dairy conglomerate Arla Foods last Friday. Elanco wants the court to force Arla to stop what it calls a deceptive advertising campaign and false business practices against rbST. It’s a supplement marketed and sold by Elanco under the brand name Prosilac. Elanco says the technology …

dairy industry

Dairy Industry Launches Marketing Campaign

Dan Dairy & Livestock, Industry News Release

The dairy industry has launched a multi-year marketing campaign promoting more than just milk. The Innovation Center for U.S. Dairy, in partnership with America’s Dairy Farm Families and Importers, has launched “Undeniably Dairy,” showcasing the “undeniable taste and enjoyment” that comes from dairy products. A marketing executive at Dairy Management Inc. said in a statement that the campaign “is about …