Ira Blumenthal
At the California Seed Association meeting in Santa Barbara this week, famed business branding expert Ira Blumenthal says seed companies and farmers should embrace change to remain relevant and viable as change is occurring in the marketplace more rapidly than ever before. Anyone in agriculture should want to hear this exclusive interview with Blumenthal, who has a specific message for farmers in particular near the end of the interview.
Renowned Branding Expert Ira Blumenthal Addresses Agriculture