Improving Consumer Education a Must

Taylor Hillman Cattle, Education

cows
It has been a challenging last few years in California agriculture with drought conditions topping the list. California Cattleman’s Association President Tim Koopman says the industry may be letting a crucial opportunity go by with the lack of consumer education.

Improving Consumer Education a Must

Koopman is a past winner of the Leopold Conservation Award. This award honors agricultural landowners actively committed to a land ethic. The Sand County Foundation presents this prestigious honor in settings that showcase the landowners’ achievements among their peers. The finalists have been announced for this year’s award, stay with AgNet West for more information.