Move over cuties and halos, another fruit is looking to capitalize on easy peel marketing. England-based retailer Tesco started testing sales on a new avocado variety that is easy to peel. It’s called EasyAvo and the variety is being grown in South America. Growers have finally produced enough yield to test the fruit on the market. Westfalia Fruit is the developer of the variety that is a hybrid of several different current avocado types.
The fruit is described as having a shell-like outer skin. In a press release, Tesco buyer Laura Payne said, “As the fruit ripens and moisture loss occurs in the process, the thicker, corkier skin separates more easily from the fruit flesh, compared to the thinner and more pliable skin of a Fuerte or Hass.”
Tesco is confident that consumers will like the new fruit, Payne said in the press release that, “Last year customers bought nearly 60 million avocados from us, so we’re sure that this fantastic avocado will minimize fuss and make life a little bit easier.” There have been some reviews of the easy peel by customers. They say the fruit isn’t as easy to peel as a Cutie and a knife is still needed.