Backlash from M-COOL Rule

Sabrina Cattle, General, Poultry

The new M-COOL rules bring harsh backlash from major livestock organizations. Sabrina Hill reports.
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The National Cattlemen’s Beef Association, the National Pork Producers Council and the American Meat Institute all have significant worries about the new Mandatory Country of Origin Labeling program – or M-COOL. The pork producers council says it doesn’t expect M- COOL to satisfy the World Trade Organization, and feels it could bring on retaliation against U.S. pork exports. The NCBA calls M-COOL shortsighted, and says it sets up U.S. cattle producers for financial losses. Meanwhile, the American Meat Institute says the new rule stands to harm American agriculture.