Almond Update: Riding the Korean Wave

Taylor Hillman Almond Update, News from our Sponsors

The Korean word ‘Hallyu’ means “Korean Wave” in English. South Korean culture is very influential to it’s surrounding countries, and the Almond Board of California actively markets to the region in hopes to ride the Korean wave. AgNet West’s Brian German talks to ABC’s Melissa Mautz and Murielle Kim about the market and the trends.