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There is a lot of behind the scenes work for all commodities, and one aspect is marketing. Sabrina Hill talks with the Senior Director of Global Marketing for the Almond Board of California. Click to Open or Download Audio Report

We report a lot on how well certain crops are doing in revenues top crop sales, and marketing is certainly a diving force behind that. When it comes to almonds, the Almond Board of California takes market research very seriously. Senior Director of Global Marketing, Stacey Humble explains in the audio report above.

Click the audio files below for more of Humble’s comments.
Click to Open or Download Audio Report

Click to Open or Download Audio Report

Click to Open or Download Audio Report

Click to Open or Download Audio Report

Click to Open or Download Audio Report

Click to Open or Download Audio Report

For the Almond Board of California, click here.

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Almond Updates are brought to you by the Almond Board of California, produced and aired exclusively by AgNet West.

Obama, Vilsack Visit to CA

AgNet West was the only network given a one-on-one interview with U.S. Ag Secretary Tom Vilsack during his visit to California to discuss the drought and the only farm news network given White House press approval for the President's visit.

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