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Almond Board: Behind the Scenes in Produce Marketing
There is a lot of behind the scenes work for all commodities, and one aspect is marketing. Sabrina Hill talks with the Senior Director of Global Marketing for the Almond Board of California. Click to Open or Download Audio Report
We report a lot on how well certain crops are doing in revenues top crop sales, and marketing is certainly a diving force behind that. When it comes to almonds, the Almond Board of California takes market research very seriously. Senior Director of Global Marketing, Stacey Humble explains in the audio report above.
Click the audio files below for more of Humble’s comments.
Click to Open or Download Audio Report
For the Almond Board of California, click here.